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Diversification

The photo product range is supplemented with audio and video accessories.

The first products in the new segments

The first products from the audio and video segment were the Magnum video light, video lenses and the VHS video rewinder.

VHS video rewinder

Before its introduction, video cassettes always had to be rewound in the camera. And that was precisely the reason that many camera video cassette decks failed at an early stage. That made the video rewinder ideal for anyone who wanted to take more care of their camera! It allowed users to rewind cassettes without the camera, extending the deck’s service life.