IFA 2026.
Powerful Connection.
Here’s what you can look forward to.
Powerful Connection stands for innovations that intelligently connect people and technologies. At IFA 2026, Hama will be presenting forward-looking new products in the fields of audio, mobile phone energy & protection, wearables, e-mobility, gaming and much more – developed to meet the demands of tomorrow. Discover the highlights of our exhibition stand and find out which trends, technologies and concepts will shape the coming months. “Connect” and “Energy” are the two core themes of our exhibition stand this year and provide a clear overview of Hama’s wide range of new products.
Explore our exhibition stand.
Get an overview of our presence at IFA 2026 before your visit. This stand map gives you a quick overview of all product worlds and presentation areas at a glance.
1. Catering area
Enjoy some light refreshments and take the opportunity to chat with others. We hope you enjoy your meal!
2. Partner brands
Discover our strong partner brands – Turtle Beach, Signify, SanDisk and Beyerdynamic – and their latest products and solutions.
3. Entrance area
A warm welcome awaits you in our spacious entrance area. We look forward to meeting you.
4. Highlight tables
Explore our latest highlights, innovations and carefully selected product recommendations.
5. Product tables
Look forward to new products in the areas of smart home, home & office, wearables, computers & tablets, cables, audio, gaming, mobile phones and consumer electronics.
6. Audio Booth
In our newly designed audio world, we’ll show you how Hama audio products can enrich your whole day.
Connect.
Connected to make life easier.
A smart helper for an active everyday life.
With the new “Smart Band One”, we are launching the first display-free fitness tracker with built-in GPS on the market. Users can track distances and training data accurately without the need for a smartphone. A wide range of health and activity data, intelligent analyses and a discreet design suitable for everyday use combine modern wearable technology with maximum comfort.
More than just measuring weight.
With our new smart bathroom scales, we are expanding our Smart Health portfolio to include intelligent solutions for weight and body composition analysis. Thanks to app connectivity, automatic data synchronisation and detailed analyses of body metrics and trends, users gain valuable insights to help them achieve their health and fitness goals – whether for themselves or the whole family.
The future of listening starts now.
With the new Passion Clarity AI Bluetooth® headphones, weintroduce an AI-powered audio experience that goes far beyond traditional listening. Intelligent features such as voice control, real-time translation, AI assistance and personalized sound settings create an entirely new user experience and demonstrate the future role of artificial intelligence in audio technology.
A smarter home for greater comfort, security and control.
With our latest smart home products, we are expanding the Hama range to include smart solutions for a connected home. Highlights include a smart weather station, an outdoor camera with PTZ functionality (motorised pan/tilt) for a better overview, a Matter radiator thermostat, and a Smart Button for easily controlling lighting scenes and automations at the touch of a button.
Never lose track again.
Whether it's your bicycle, suitcase or travel luggage, the new Hama Item Finders help you locate your most important belongings with ease. We've integrated discreet tracking technology into a range of travel accessories, including a bicycle bell, luggage strap and luggage lock – offering smart solutions for everyday life and travel alike. Compatible with both Apple and Android finding networks.
More connections. More organisation.
The new USB-C hubs in the “Connect2” range, available with 9, 10 or 12 ports, make your workspace even more flexible and tidy. The handy clip-on mount saves space on your desk, whilst numerous ports, 4K monitor support and multi-monitor operation allow you to connect all your essential devices in one central location.
Energy.
Power that drives everyday life forward.
More compact, more powerful and ready for modern devices.
The new generation of our laptop power adapters meets the requirements of the latest USB-C laptops and mobile workstations. Thanks to their optimised design, these models take up significantly less space than their predecessors and combine high performance with maximum flexibility for use in the office, when working from home and whilst on the move.
Rechargeable batteries instead of disposable ones.
With our new lithium-ion rechargeable batteries, we offer a high-performance alternative to disposable batteries. Whether featuring a built-in USB-C port or a handy charging and storage box, these innovative solutions provide greater convenience in everyday life, long battery life and a reliable power supply for a wide range of applications.
Safe, powerful and ready for tomorrow.
Our new portable wall boxes make charging electric vehicles flexible and reliable – at home and on the go. With power outputs of up to 11 kW, robust IP65 protection, a practical wall mount and a 5-year warranty, they offer the ideal solution for convenient and future-proof e-mobility.
Energy for every application.
In the Mobile Phone Energy sector, the focus is on flexibility, performance and convenience. Highlights such as Qi2 power packs, particularly compact chargers and the new “Connect” series with app connectivity demonstrate how mobile power supply is constantly evolving and adapting to the demands of tomorrow.
Flexibility on the move – worldwide.
Whether it’s a business trip, a holiday or a round-the-world trip: the new Hama travel adaptors offer the right solutions for the most common international plug systems. Built-in USB-A and USB-C ports, as well as fast-charging functions, make them indispensable companions for modern travel.
Durable and future-proof.
With the “DR6X” digital radio, the “Spirit Calypso X” Bluetooth® headphones and the “Pocket X” and “Tube X” Bluetooth® speakers, we are introducing a new generation of audio products featuring replaceable batteries. They combine greater flexibility with a longer product lifespan and already meet the future requirements that will be placed on modern consumer electronics.
Further trade fair highlights.
Mobile Phone: a new presentation.
From innovative screen protectors to precisely fitting camera covers: the latest products in the mobile phone protection range combine reliable protection with modern design. One highlight is the new “Reflect Protect” screen protector with an anti-reflective coating and integrated fitting aid. These new products are complemented by a new point-of-sale presentation and modern packaging concepts, which present Hama’s entire mobile phone range in an even clearer and more eye-catching way.
A day full of music.
The new Hama Audio World makes sound experiences in real-life, everyday situations almost tangible. In a specially designed sound booth, technologies, use cases and new products – ranging from AI headphones and open-ear solutions to TV audio and party speakers – are brought together to create a holistic brand experience.
New gaming highlights.
uRage is a brand that stands for quality, performance and a close connection to the community. Among the highlights at the trade fair are numerous new accessories for the Nintendo Switch 2, which perfectly complement the gaming experience and specifically expand the product range. The eye-catching brand presentation underlines uRage’s position as a strong brand in the gaming sector.
Reach Your Peak.
Black Rock is synonymous with high-quality smartphone accessories that combine protection, design and performance. The completely new brand identity creates a consistent brand experience for discerning users through modern product ranges, a clear brand presence at the point of sale and a standalone digital platform.
A closer look at our partner brand.
In addition, you can look forward to seeing our strong partner brand Beyerdynamic – whose latest products will feature prominently at our stand.
We look forward to welcoming you to our stand 147 in Hall 4.2.
Hama Gulf FZE